Automotive Industry

Piech's modular plan reaches fruition; Common modules offer flexibility beneath the skin and help make brands more distinctive.(News)(Volkswagen AG moves from platforms to common modules, as planned by Ferdinand Piech)

Automotive News Europe, July, 2003 by Weernink, Wim Oude

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Byline: Wim Oude Weernink

Volkswagen group is in the process of finalizing its move from common platforms to common modules with the aim of providing clearer identities for its numerous car brands.

Ferdinand Pi?ch, the former VW group chairman, announced the new policy in November 2000. Pi?ch's strategy is now more or less implemented.

Volkswagen executives actually do not use the word platform anymore. They only talk of modular platform components.

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Using modules means VW is less restricted by traditional platform hard points than before. On a standard platform, door ...

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Automotive Industry

Piech's modular plan reaches fruition; Common modules offer flexibility beneath the skin and help make brands more distinctive.(News)(Volkswagen AG moves from platforms to common modules, as planned by Ferdinand Piech)

Automotive News Europe, July, 2003 by Weernink, Wim Oude

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