Satinet: Citroen's future is mainstream not avant-garde.(News)(Claude Satinet, Automobiles Citroen S.A.)

Automotive News Europe,  July, 2003  by Eschment, Wolfgang

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Byline: Wolfgang Eschment

Citroen will remain a mainstream carmaker and will not be sidetracked from its core business by launching super-luxury cars or off-road vehicles, said Managing Director Claude Satinet.

Moreover, Satinet said Citroen managers don't want to be reminded about the French brand's past when it was famous for avant-garde designs.

"Nowadays there is no money to be made from that," he said. "Design fantasies are only permitted if they are functional."

These days, said Satinet, passenger comfort has top priority and Citroen wants to ...

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