Automotive Industry
Industry: Email Alert RSS FeedLate-entry C-Max seeks a niche; Ford uses seating, diesels and future adaptability to make up for late arrival.(News)
Automotive News Europe, August, 2003
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Ford will use seating flexibility, electronic architecture and new diesels to make its C-Max stand out in the crowded compact minivan market.
Ford knows it is a late entrant in the segment pioneered by Renault seven years ago so it added some distinctive features to compete, such as a different rear-seating approach.
Other companies, especially archrival Opel, already have introduced models with flexible seating. Its Zafira has seven seats.
Ford's flexible seating setup actually reduces the number of seats from five to four.
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By folding the middle seat into the back, the ...
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