Automotive Industry

Cars are ready, if Bugatti can sell them; Steep price range remains untested, but it's one hot ride.(News)(Karl-Heinz Neumann selling Bugatti Veyron 16.4)

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Byline: Wim Oude Weernink

For Volkswagen, building 1,001hp 16-cylinder Bugatti supercars may be easier than selling them at [euro]1 million each.

Bugatti Automobiles President Karl-Heinz Neumann's aggressive salesmanship has alienated some prospective buyers and he is under pressure.

Some reports speculate he will be fired. But a Volkswagen source said that instead, VW will appoint a senior sales manager.

Neumann himself denies it.

"I am the president of the company," he said. "I am responsible for development and I am the salesman."

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