Automotive Industry
Industry: Email Alert RSS FeedFocused teams boost Magna Steyr's business; Addition of BMW X3 to push total output to 200,000 units.(News)(Brief Article)
Automotive News Europe, September, 2003
Byline: Jesse Snyder, Georg Auer
A strategy of having independent, product-specific business units backed up by a small and flexible central staff has made Magna Steyr the world's largest contract auto assembler, CEO Herbert Demel said.
Production startup of the BMW X3 sport-utility earlier this month in Graz, Austria, expanded Magna Steyr's roster of projects to six models for three automakers.
Magna Steyr expects total production in 2004 to reach 200,000 units, including 80,000 X3s.
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The X3 is the only vehicle built at the former Eurostar plant that Magna Steyr bought ...
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