Automotive Industry
Industry: Email Alert RSS FeedBig and small European suppliers push for growth in North America.(News)
Automotive News Europe, September, 2003 by Chew, Edmund
Byline: Edmund Chew
North America offers one of the most accessible markets to crack and European suppliers are taking full advantage.
The globalization of automaker purchasing has let European suppliers strengthen their positions in the market (see story, Page 3).
"The Big 3 are willing to entertain any supplier who increases the competitive dynamics in a sector, or comes in with a better price," says Paul McCarthy, analyst at PricewaterhouseCoopers Autofacts
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European companies such as Bosch and ZF Friedrichshafen have already captured a chunk of the market, ...
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