Automotive Industry

GM set to challenge luxury carmakers with Opel Insignia study.(Special Report)(Brief Article)

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Byline: Wim Oude Weernink

GM's successor to the Omega will take the automaker upscale and challenge German premium carmakers such as BMW and Mercedes-Benz.

The automaker disclosed its future strategy with the unveiling of the Insignia concept car.

The two-door, rear-wheel-drive Insignia is likely to be the basis for a new flagship model to create a premium image for the Opel brand in Europe.

GM could also use the underpinnings of the Insignia to build a new worldwide range of mid- and full-sized sedans.

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The proposal is part of GM Vice Chairman Robert Lutz's efforts ...