Visos marks a shift in Ford's styling strategy.(Special Report)

Automotive News Europe,  September, 2003  

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Byline: Bradford Wernle

"New Edge" design, the hallmark of Ford since the Focus, is being phased out of the automaker's European designs.

The Ford Visos concept, which debuted at the IAA, is the car that will point the way to Ford's future design themes.

"We don't want to use New Edge any more," said Chris Bird, Ford of Europe's design chief. "Visos is a statement about the ways we want to do sculptured body surfaces. It's a lot more flowing. There are more sculptural, voluptuous surfaces."

Ford is looking for a more emotional connection ...

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