Automotive Industry

Best branded stands/Must try harder.(Special Report)(Internationale Automobil-Ausstellung 2003, Germany)(Brief Article)

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Best branded stands

1. Mini: Hip night club.

2. Mercedes-Benz: Modern art museum.

3. BMW: Upscale, modern. retail feel of Hugo Boss.

4. Audi: Science museum with hands-on displays.

5. Volvo: Simple Scandinavian design.

6. Citroen: Large chevrons convey style.

7. Opel: Cluttered, but conveys a changing brand.

8. Lancia: Ironic '70s boutique aimed at women.

9. VW: New TV campaign was shown on giant screens to make brand more emotional.

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