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Automotive News Europe, October, 2003
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To the Editor:
Once consistently the global top seller, now a nameplate adorning a haphazard range of ill-defined models, Chevrolet is dealt what must be the fatal blow by the same marketing people who couldn't understand how Oldsmobile could lose its cachet. Russian Ladas and Korean Daewoos badged as Chevrolets (Automotive News Europe Sept 22)!
Haven't they thought of the impact on the strong truck brand Chevy still enjoys.
Bo Legelius,
Stockholm, Sweden
To the Editor:
Re the article "Dealers still don't have EU pacts" (Page 35 Sept 22).
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- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
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