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Automotive News Europe, November, 2003 by Ciferri, Luca; Stoffer, Harry
Golf sales blitz
Wolfsburg - Volkswagen's launch of its most important model featured a celebrity party in Berlin and an advertising blitz in every German city.
VW received approximately 40,000 orders for the fifth generation Golf October 18-19, the car's first weekend on sale in Germany.
VW plans to build 135,000 new Golfs this year for western Europe; 60,000 to 70,000 cars will be available to customers in Germany.
VW aims to produce 600,000 Golfs annually starting in 2004.
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