Automotive Industry
Industry: Email Alert RSS FeedLand Rover looks at China expansion.(News)(Brief Article)
Automotive News Europe, November, 2003
Land Rover is the latest automaker to start focusing its attention on the booming car market in China.
It believes the market there could become its third largest after North America and the UK by 2010 and is even considering an assembly operation there.
Speaking at the Tokyo auto show, Land Rover Managing Director Matthew Taylor said that the company was currently reviewing Asian markets.
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"We need to review what and where we sell our vehicles and prioritize, putting resources into areas where we see the best growth potential. Clearly China is one of those areas along ...
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