Automotive Industry

Mazda wants to move higher.(News)(Brief Article)

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Byline: Harald Hamprecht Automobilwoche

Mazda aims to be the No. 3 Asian brand in Europe, behind Toyota and Nissan but ahead of Suzuki and Honda.

"We are already the strongest growing brand and will continue to strengthen this position," said Dan Morris, the new Mazda Motor Europe president.

Mazda hopes to sell between 220,000 and 250,000 units in western Europe this year, a huge jump from the 157,000 units sold in 2002.

Morris wants to reach the 300,000 mark "by 2006 at the latest."

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