Value exposure.(News)(how 10 carmakers stood up to the environmental tests)(Brief Article)

Automotive News Europe,  December, 2003  

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How 10 OEMs stood up to the SAM/WRI test

* PSA has a value exposure below $100 per vehicle but "the weakest management strategy on carbon constraints, which may limit its ability to exploit opportunities even though it faces low expected costs."

* BMW has the greatest value exposure at $650 per vehicle, but as a relatively small premium brand it has a greater ability to pass on costs to consumers.

* VW has a lower-than-average value exposure of $200 per vehicle

* Ford and GM are close together with around $400 per vehicle exposure and below average positioning ...

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