Kia abandons cheap car segment.( )(Brief Article)

Automotive News Europe,  December, 2003  

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Byline: Jens Meiners

Kia, Europe's fastest-growing brand, is abandoning cheap car segments. The move is part of Hyundai/Kia's ambition to become a top 5 global player by 2010. Kia will introduce 16 new products over the next three years. But it won't compete at the bottom of the market anymore. "We feel that there is no future in being the cheapest product," said Jean-Charles ...

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