Automotive Industry

Toyota's ad spending jumps in top markets; Opel, Renault spend more than in 2002, Fiat reduces ads.(News)

Automotive News Europe, December, 2003 by Britt, Bill

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Byline: Bill Britt

Toyota Motor Corp. has increased its ad spending in three of Europe's four biggest markets by more than [euro]60 million, according to data exclusively published in Automotive News Europe.

This year, Japan's top automaker expects to sell 800,000 units in Europe - beating its original target by two years. The company wants to sell 1.2 million units a year in Europe by 2010. Toyota overtook Ford as the world's No. 2 selling automaker for the first six months of 2003.

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Toyota's ad spending is up in Germany (22 percent), Italy (26 percent) and France (38 ...

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Automotive Industry

Toyota's ad spending jumps in top markets; Opel, Renault spend more than in 2002, Fiat reduces ads.(News)

Automotive News Europe, December, 2003 by Britt, Bill

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