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Industry: Email Alert RSS FeedSuzuki aims for big increase in Spanish market; New dealers are the key for the Japanese carmaker's sales push.(News)
Automotive News Europe, December, 2003 by Oliveira, Paulo Soares de
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Byline: Paulo Soares de Oliveira
Suzuki Motor Corp. wants Spain to be one of its best-selling markets before the end of the decade, a company executive said.
The Japanese automaker aims to increase car sales here to 30,000 units by 2006, said Suzuki Motor Iberica Chairman Koji Tarumoto.
In 2002, Suzuki, which is 20 percent owned by General Motors, had its top European market share in Hungary (18 percent). Spain was its No. 4 market in terms of market share.
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Suzuki sold more than 15,300 vehicles in Spain last year, but sales of passenger cars fell by 41 percent to 1,296 ...
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