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Prius hybrid aims to challenge diesels; Incentives could help Toyota's sales of its gas/electric car.(News)

Automotive News Europe,  December, 2003  by Weernink, Wim Oude

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Byline: Wim Oude Weernink

Toyota's second-generation Prius hybrid model may be a difficult sell, despite improvements to its innovative powertrain.

The Prius, which goes on sale in Europe early next year, will be the most fuel-efficient gasoline-engine car on the market, with CO2 emissions of only 104 grams per kilometer. Its predecessor's emissions were 121 grams per kilometer.

The European auto industry has made a voluntary commitment to reduce fleet CO2 emissions from the current 165 g/km to 140 g/km by 2008.

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