Chrysler's new models look all-American ... Taller cars and rwd hark back to the bold 1950s look.(News)

Automotive News Europe,  January, 2004  by Connelly, Mary

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Byline: Mary Connelly

Chrysler is shunning European styling for its new US models to recapture the bold look of 1950s American cars.

Of the Big 3 US automakers, Chrysler group has lost the largest amount of domestic market share to foreign automakers.

Chrysler's 2005 300, the carmaker's new flagship sedan, and the Dodge Magnum station wagon - both launched at the Detroit show and both built on the same platform - are crucial products for the American side of Germany's DaimlerChrysler.

Ralph Gilles, the design director of the models, is shaping a new direction for the ...

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