Rolls aims to overcome production delay; US analyst doubts annual sales target of 1,000 units.(News)

Automotive News Europe,  January, 2004  by Kurylko, Diana T.

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Byline: Diana T. Kurylko

Rolls-Royce Motor Cars will meet its worldwide yearly sales target of 1,000 Phantoms in 2004, despite a slow start at its new UK factory last year, say executives at the luxury carmaker.

BMW-owned Rolls-Royce suffered production delays last year that forced the company to fly more than 80 Phantoms to US customers.

One US analyst doubts that the high-end carmaker will meet the 1,000 sales target because she says wealthy Americans are reluctant to purchase the super-luxury model despite the US economy's upturn.

Rolls-Royce expects 40 percent of its ...

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