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Industry: Email Alert RSS FeedGM Europe's goal: Beat Toyota quality; Opel/Vauxhall could import a successor to the Omega.(General Motors Europe)(Brief Article)
Automotive News Europe, January, 2004 by Weernink, Wim Oude
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Byline: Wim Oude Weernink
On its way to recovery, General Motors Europe has embarked on a major quality push for its core Opel and Vauxhall brands. The new Astra will spearhead the drive.
"We want to be better than Toyota - that is a short-term goal," said Michael Burns, president of GM Europe. Toyota is the market leader in most European quality surveys.
In an interview, Burns said GM has already made great strides in Europe.
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"We have markedly improved our quality compared to five years ago, with 50 percent fewer incidents per vehicle," Burns said. ...
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