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BMW chief: Success begins with knowing who you are; Panke shares principles for being a winner.(News)(Bayerische Motoren Werke AG)

Automotive News Europe, January, 2004 by Kranz, Rick

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Byline: Rick Kranz

BMW AG Chairman Helmut Panke believes successful companies base their achievements on four basic principles.

"Although these pillars sound simple, they are quite hard to execute consistently," Panke told the Automotive News World Congress. "Without them, winners cannot continue to win."

Panke, this year's World Congress co-keynote speaker, said a company must implement and enforce four rules to sustain success.

1. It must know its strengths.

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Automotive Industry

BMW chief: Success begins with knowing who you are; Panke shares principles for being a winner.(News)(Bayerische Motoren Werke AG)

Automotive News Europe, January, 2004 by Kranz, Rick

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