Automotive Industry

It's tough to find the right match.(News)

Automotive News Europe, February, 2004 by Wernle, Bradford

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Byline: Bradford Wernle

For a company basing its business plan on strategic automotive partnerships, MG Rover has had a tough time finding the right partners.

So far, only the partnership with Indian manufacturer Tata Motors has produced a result. MG Rover is importing up to 40,000 CityRover small cars made by Tata for a much-needed sales boost this year. An MG Rover affiliate, Phoenix Distribution Ltd., is the import agent for Tata-brand models in the UK.

Experts say MG Rover must forge alliances to bring in development resources and open new markets.

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MG Rover can only ...

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Automotive Industry

It's tough to find the right match.(News)

Automotive News Europe, February, 2004 by Wernle, Bradford

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