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Industry: Email Alert RSS FeedVW extends Golf 'birthday' incentives to more markets.(News)(Volkswagen AG)(Brief Article)
Automotive News Europe, February, 2004 by Ricciuti, Alex
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Byline: Alex Ricciuti
Volkswagen is extending incentives on the new Golf to other major European markets.
VW launched a free air-conditioning offer worth [euro]1,225 for the Golf in Germany earlier this month. It called the incentive a "birthday present" to mark 30 years of successful Golf sales in its home market.
Now Golf buyers in other countries get birthday presents too.
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In Italy, VW is offering Golf buyers a free air conditioner (although a semi-automatic one normally priced at [euro]954). French Golf customers are offered a [euro]1,024 air conditioner ...
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