Jaguar will use price to push 1st wagon; The X-type will enter premium segment this month.(News)

Automotive News Europe,  March, 2004  

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Byline: Bradford Wernle

Jaguar will rely on price to lure customers into its new X-type station wagon and away from rivals Mercedes-Benz, Audi and BMW.

The strategy is similar to Jaguar's pattern when it launched the X-type sedan in 2000.

Jaguar is hoping the X-type wagon will further boost western European sales, already up 43 percent in January from a year ago, making it Europe's fastest growing marque.

Jaguar is sensitive to criticism that its X-type sedan has been a sales disappointment.

The company's defense is that until May 2003, its gasoline-powered sedan ...

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