Santelmann loves a good comic book.(News)(Lars-Henner Santelmann has helped guide Seat's integration into the Audi brand)(Interview)

Automotive News Europe,  March, 2004  

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Byline: Paulo Soares de Oliveira

Lars-Henner Santelmann has helped guide Seat's integration into the Audi brand since he joined the Spanish automaker in July 2001. One objective since his arrival has been to give Seat a sportier image, putting it more in line with Audi and sister brand Lamborghini. The Seat Altea minivan that goes on sale this summer showcases Seat's new look. The former head of Volkswagen's sales in southeast Europe is a history fan. He is fascinated by the way people lived in medieval times and recently purchased a 400-year-old German home that he and his wife ...

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