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Automotive News Europe, March, 2004
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GM embraces global branding campaign
General Motors showed that it is consolidating its global empire at Geneva.
For the first time the traditional Opel press conference that takes place two days before the show's official public opening was designated a GM press conference.
GM brought together its Opel, Daewoo, Hummer, Chevrolet, Cadillac and Saab brands on the first floor.
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GM officials wanted to raise the General Motors sign higher than its brand signs, but regulations in Geneva prohibit this. But GM expects to be able to do that at the Paris auto show in September. ...
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Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »