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Automotive News Europe, March, 2004
Morchio: First year is like cycling uphill
Turin - In Italy, a country where cycling is a top sport, Fiat Group CEO Giuseppe Morchio said the Italian industrial group is pedaling hard to become profitable.
"We are tenaciously cycling uphill but as it is raining heavily, we have to increase our efforts and push even harder," said Morchio, commenting his first year as Fiat Group head.
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Last year, the Fiat Group reduced its losses 54 percent to [euro]1.95 billion. The group plans to reach ...
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