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Automotive Industry
Industry: Email Alert RSS Feed5 years ago.(News)(Brief Article)
Automotive News Europe, April, 2004
The top stories from Automotive News Europe's March 29, 1999, issue - and how they developed.
A second try for Smart
DaimlerChrysler relaunches its slow-selling Smart minicar.
* DaimlerChrysler committed $70 million to get its Smart car project back on track. Another key change came in October 1999 when Andreas Renschler replaced Lars Brorsen as head of the Smart division. Renschler is credited with turning Smart from a "mobility provider" into a competitive automaker with numerous models. Since 2000, Smart has sold more than 100,000 cars a year in Europe, up from ...
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