Suzuki launches revival plan; Japanese brand has hired Italian company to refresh its lineup.(News)(Suzuki Motor Corp.)

Automotive News Europe,  April, 2004  

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Byline: Wim Oude Weernink

Suzuki aims to win back lost western European sales with fresh product launches and a new marketing program.

Japan's fifth largest carmaker has teamed up with Italdesign to ensure that its cars - criticized as lackluster in the past - appeal to European tastes in.

Suzuki executives call their revival plan the Suzuki European Renaissance 7. The number 7 stands for Suzuki's seven fully owned national sales companies, which are located in France, Germany, Spain, Italy, Hungary, the UK and the Czech Republic.

Mazda and Honda both pushed ahead of ...

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