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Automotive News Europe, April, 2004
Reader: BMW reinvented Mini
To the editor:
I am fascinated by the success of the marriage of Renault and Nissan, and enjoyed reading your commentary (April 5, Page 29).
It appears this initiative has worked thanks to honesty, transparency, mutual respect and great communication between extremely dedicated people on both sides of the globe - elements that perhaps have not been in place to benefit other such marriages.
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One portion of your piece did surprise me - the mention of BMW's growth being fueled entirely by Mini, apparently wanting to say that ...
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