Ferrari enters Russia.(News)(Ferrari S.p.A.)(Brief Article)

Automotive News Europe, April, 2004 by Ciferri, Luca

Byline: Luca Ciferri

Ferrari will open its first showroom in Russia next month. Along with China, Russia has been identified by the Italian sports carmaker as one of its most important future markets. The company's importer, Mercury, will start selling Ferrari and Maserati models from a new dealership in Moscow. Ferrari expects to sell 100 units in Russia by the end of the year. "The Russian market has enormous potential," said Antonio Ghini, Ferrari Maserati group's communication director.

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