Automotive Industry

Land Rover to go alphanumeric in US; New Discovery will get a different name for North America.(News)(Land Rover UK Ltd.)(Brief Article)

Automotive News Europe, April, 2004 by Rechtin, Mark

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Byline: Mark Rechtin

Following the lead of other European and Japanese luxury automakers, Land Rover will give its vehicles sold in the US alphanumeric codes instead of names.

The change will begin later this year with the launch of the redesigned Discovery SUV, which will be called LR3.

Other name changes are likely to occur at the time of a major product change or introduction, says Sally Eastwood, Land Rover North America vice president of marketing.

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"We want to focus on the Land Rover brand, not the nameplate," Eastwood says. "Land Rover is undergoing ...

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Automotive Industry

Land Rover to go alphanumeric in US; New Discovery will get a different name for North America.(News)(Land Rover UK Ltd.)(Brief Article)

Automotive News Europe, April, 2004 by Rechtin, Mark

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