Niches make a difference.(Opinion)(Brief Article)

Automotive News Europe,  May, 2004  

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Ten cars in the lower-medium segment, which is led by the Volkswagen Golf, were recently tested against each other by Auto Bild, one of Germany's best-selling auto magazines.

The result: They're all good cars, with roughly the same specifications and same price tag (just under [euro]20,000).

So what's the problem? Simple - they all look alike.

No wonder Martin Leach is so upbeat about the prospects of his new company, Maserati. The luxury sports car maker may be lossing money but at least the cars it produces are different.

Buyers are moving away from cars that are ...

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