Audi designs a car for Hollywood movie; German automaker will link multimedia ad campaign to film.(News)(Brief Article)

Automotive News Europe,  May, 2004  by Halliday, Jean

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Byline: Jean Halliday

Audi will launch a multi-media advertising campaign tied to a new Hollywood movie that is likely to be a worldwide blockbuster this summer.

The German luxury automaker designed and built a futuristic car for the science fiction movie I, Robot, which stars American actor Will Smith. Movie clips of the car, called the RSQ, will appear in Audi's advertising in Europe, the US and other parts of the world.

A 30-second TV commercial introduces the RSQ as "new for 2035." The narrator directs viewers to buy an Audi to "get a part of the future ...

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