Kia will add dealers in EU.(News)(European Union)(Brief Article)

Automotive News Europe,  June, 2004  

• E-mail
• Print
• Link

Byline: Chris Wright

Kia will extend its Circle of Excellence program to its 1,150 dealers in Europe.

Under the Circle of Excellence program, which has been running in the US, dealers will be expected to make quality improvements including the standardization of facilities, a cornerstone of Kia's requirement to establish a stronger brand image.

European dealers will be expected to invest in upgrades for their premises aimed at unifying the Kia image worldwide and differentiating Kia from other car brands.

This will include new signage and "totems" or pylons ...

Read the rest of this article with a Free Trial at HighBeam Research.