Automotive Industry

Hyundai's 2-brand strategy; Korean automaker spells out differences in its marques.(News)

Automotive News Europe, June, 2004

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Byline: Mark Rechtin

Hyundai Motor Co. Chairman Chung Mong-Koo is considering a plan that will be the blueprint for the marketing and product direction for his Hyundai and Kia brands.

Chung has been presented with a proposal that spells out the identity of products that will be developed off common platforms, company sources say.

Kia vehicles would be smaller, sportier and lower-priced, while Hyundai products would be bigger, more luxurious and better equipped.

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Chung's decision is expected this month. The strategy comes as the two automakers prepare to introduce ...

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Automotive Industry

Hyundai's 2-brand strategy; Korean automaker spells out differences in its marques.(News)

Automotive News Europe, June, 2004

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