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Pischetsrieder reshapes VW top team; Carmaker CEO fights falling margins and sluggish sales.

Automotive News Europe,  July, 2004  by Weernink, Wim Oude

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Byline: Wim Oude Weernink

Volkswagen group Chairman Bernd Pischetsrieder is tightening his grip on Europe's biggest automaker - just as VW's problems mount on several fronts.

Pischetsrieder could hire DaimlerChrysler executive Wolfgang Bernhard to head the VW brand.

As part of several moves this month, Stefan Jacoby, 46, was promoted to head of VW group marketing operations. He joined VW in April from Mitsubishi Motors Europe.

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Some insiders see Jacoby as Pischetsrieder's potential successor. "He is not yet a member of the management board but effectively operates ...

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