Automotive Industry
Industry: Email Alert RSS FeedChinese drivers' desire to trade up helps Remus; Austria-based muffler maker's business soars.(Suppliers)
Automotive News Europe, July, 2004 by Webb, Alysha
Byline: Alysha Webb
A small Austrian supplier is benefiting from a growing demand in China for specialty parts for premium cars.
Chinese consumers who buy locally-made sedans such as the Audi A4 and A6 and BMW 3 series and 5 series often want to add a personal touch to their new car, such as an attention-grabbing muffler with a more powerful sound.
Aftermarket suppliers expect increased demand for such accessories when Mercedes-Benz starts producing C- and E-class sedans in China late next year.
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Even mid-market models such as the Buick Regal and Volkswagen Bora are ...
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