Automotive Industry
Industry: Email Alert RSS FeedAutomakers face corporate identity crisis; Panelists say new retailing rules will impact brand value.(effect of multidealership)
Automotive News Europe, July, 2004
 | Content provided in partnership with |  |
Byline: Jens Meiners
The growth in Europe of multibrand dealerships could create a "corporate identity nightmare" for automakers.
Customer loyalty and brand value will be lost as increasing numbers of showrooms display models from different manufacturers under one roof.
The growth of multibrand dealerships is one outcome of the new block exemption car sales regime in Europe. The new retail rules were the focus of a panel discussion during the Automotive News Europe Congress.
- Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »
Nicholas J. Dunning, CEO of Europe's largest Ford retailer, Schwabengarage, predicted ...
Read the rest of this article with a Free Trial at HighBeam Research.Find Research Guides for:
Find Featured Titles for: Health
- AAACN Viewpoint
- ABNF Journal, The
- AIDS Treatment News
- AMAA Journal
- Aboriginal Nurse, The
- Adolescence
- Adolescent Psychiatry
- Advances in Skin & Wound Care
- Age and Ageing
- Alabama Nurse
- Alberta RN
- Alcohol Research & Health
- Alternative Medicine Review
- American Family Physician
- American Fitness
- Men's Fitness
- Psychology Today
- Shape
Most Popular Articles in Autos
- Service Slants
- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
- Transmission considerations: beyond the manual gearbox
- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
- 100 + 10: America's oldest automotive magazine celebrates its 110th year ...
- More »