Auto company of the future won't sell cars, says AT Kearney.(brand positioning)(A.T. Kearney Inc.,)(Brief Article)

Automotive News Europe,  July, 2004  

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Byline: Douglas A. Bolduc

Automakers need to stop selling cars and stop aiming to be "best in class."

Instead they should lease their models throughout the vehicle's life cycle and try to be "good enough."

That was the message delivered by Steve Young, London-based vice president of AT Kearney's global automotive practice, during the Automotive News Europe Congress.

The management consulting firm formed those conclusions while creating IndeGo, its model of the next-generation car company.

According to the concept, the company of the future will ...

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