Automotive Industry
Industry: Email Alert RSS FeedUS sports car icon is ready for Europe; UK firm helped make the Dodge Viper meet EU standards.(News)
Automotive News Europe, July, 2004 by Wright, Chris
Byline: Chris Wright
The Dodge Viper, a muscular American sports car, has been "Europeanized" by British performance-engineering specialist Prodrive Ltd.
The third-generation Viper, the SRT-10, will be introduced in Europe in December as part of parent DaimlerChrysler's plans to turn Dodge into a global player.
"The Viper is the Dodge brand icon and the ultimate American sports car," said Dan Knott, D/C's director of street and racing technology.
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D/C expects to sell "several hundred" Vipers annually in western Europe. The two-seater has an ...
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