Automotive Industry
Industry: Email Alert RSS FeedPanel: too many niches.(News)(Brief Article)
Automotive News Europe, July, 2004
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Byline: Bradford Wernle
European auto sales keep fragmenting into more segments. Analysts aren't sure when the expensive exercise will end.
Carmakers are chasing incremental sales by creating niche vehicles derived from mainstream products, but they risk draining the volume from big segments and losing manufacturing efficiency, analysts said.
"If the markets continue to fragment, we could have brands that are unique to a certain segment of the market," said Nigel Griffiths, Global Insight Automotive analyst.
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The upper-medium car segment has already been reduced ...
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- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
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