BMW, M-B will shake up key segment; Analysts predict tougher times for volume carmakers.(News)

Automotive News Europe,  August, 2004  by Wernle, Bradford

• E-mail
• Print
• Link

Byline: Bradford Wernle

Volume manufacturers are facing increased competition from German premium brands in the lower-medium segment.

Luxury brands such as BMW and Mercedes are introducing models that challenge Ford, Volkswagen and PSA/Peugeot-Citroen at the top end of Europe's largest segment.

Analysts believe the result could hit the volume carmakers hard.

"They might lose half of the top end of that market," says Nigel Griffiths, analyst for Global Insight Automotive "The whole economics of the segment might change as they lose the top end of the ...

Read the rest of this article with a Free Trial at HighBeam Research.