Automotive Industry
Industry: Email Alert RSS FeedUp to our ears in questionnaires.(Column)(Column)
Automotive News Europe, August, 2004 by Crain, Keith
Byline: KEITH CRAIN
Unlike many people in the automobile business, I buy a car or two every now and then. It is amazing how curious everyone is about my purchase and how it was handled.
First, I get a questionnaire that asks about the transaction. That is where the cookies come in. I've never received my box of cookies, but I understand why a dealer would want to send them to me.
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When I've had my new car for a few weeks, along comes an eight-page questionnaire about the dealership. Technically, it's not a dealership survey, but every question has to do with how I liked ...
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