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Up to our ears in questionnaires.(Column)(Column)

Automotive News Europe,  August, 2004  by Crain, Keith

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Byline: KEITH CRAIN

Unlike many people in the automobile business, I buy a car or two every now and then. It is amazing how curious everyone is about my purchase and how it was handled.

First, I get a questionnaire that asks about the transaction. That is where the cookies come in. I've never received my box of cookies, but I understand why a dealer would want to send them to me.

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When I've had my new car for a few weeks, along comes an eight-page questionnaire about the dealership. Technically, it's not a dealership survey, but every question has to do with how I liked ...

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