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Industry: Email Alert RSS FeedNew design chief must work magic fast; Nakanishi will create 10 Mitsubishi model mockups by autumn.(News)
Automotive News Europe, August, 2004
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Byline: James B. Treece
Akinori Nakanishi, Mitsubishi's new chief designer, has to create some hot new models in a hurry to help revive the company's collapsing sales.
Mitsubishi is foundering in Japan, where its reputation is taking a beating from an ongoing recall scandal. Sales also are dropping in the US and Europe.
"I can't afford to make a mistake," says Nakanishi, who took over in June as Mitsubishi's design boss.
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Nakanishi, who headed Mitsubishi's European design studio in Trebur, Germany, near Frankfurt, before taking his current post, faces several ...
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