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Automotive News Europe, August, 2004
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Advertising Executive
Tim Ellis
Global Advertising Director, Volvo
Age: 43
Tim Ellis isn't afraid to take a calculated risk.
Volvo's global advertising director approved the brand's quirky "Mystery of Dalaro" multimedia campaign for the new S40 sedan. The campaign told the story of how 32 people in a small Swedish town bought Volvo S40s on the same day.
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The story wasn't true, but the attention-grabbing mix of TV, print and Internet ads stirred more interest than any ad in Volvo's history. In Spain, for example, Volvo's dealer traffic increased ...
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- 2007 utility vehicle buyer's guide: Side-By-Sides are popular; here's who ...
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- Buell Motorcycle engineering, innovation, & dedication: in an industry ...
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