Chevy name boosts Daewoo in Europe; Daewoo dealers: Move will help raise brand image.(News)

Automotive News Europe,  September, 2004  by Chang, Peter

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Byline: Peter Chang

GM Daewoo President Nick Reilly says changing the Korean automaker's brand name in Europe to Chevrolet will help the small-scale niche car manufacturer to grow into a mainstream brand.

"Going to market as Chevrolet will help us overcome what in some cases are negative perceptions of the brand in Europe due to the past problems of the former Daewoo Motor Co.," Reilly says.

GM Daewoo has had to fight to regain consumer confidence that was lost when Daewoo Motor Co. went bankrupt following the Asian financial crisis in the late 1990s. Daewoo's ...

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