Automotive Industry
Industry: Email Alert RSS FeedThe modest man who changed Mercedes-Benz.(Opinion)
Automotive News Europe, October, 2004 by Johnson, Richard; Kurylko, Diana T.
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Byline: Richard Johnson, Diana T. Kurylko
Jurgen Hubbert, the man who modernized Mercedes-Benz, always struck people as one of the least ego-driven big-time auto executives they ever met.
It might have been his selflessness that allowed Hubbert to last 15 years as head of Mercedes-Benz, one of the hottest seats in the car business. The brand is considered a national treasure in Germany, so public scrutiny is intense and unrelenting.
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Hubbert fought hard as Mercedes went through the traumatic A-class tip-over crisis in 1997. But he never fought for himself - only for the car ...
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