INTERNATIONAL TV.(News)(Skoda Automobilovy Koncern Ltd.)(Peugeot S.A.)

Automotive News Europe,  October, 2004  

• E-mail
• Print
• Link

GOLD AWARD

Client: Skoda Auto

Model: Octavia

Campaign: "Hard Test"

Agency: Cayenne Communications, Prague

Agency executive responsible for campaign: Philip Riefenstahl, managing director

Client executive responsible for campaign: Radka Cihulkova, advertising coordinator

A regular-looking man viewing a Skoda Octavia in a showroom suddenly starts thrashing around inside the car, bashing the interior, rocking the car and beeping the horn while the dealer looks around in embarrassment.

Back at home as the proud owner of a new car, the man happily ...

Read the rest of this article with a Free Trial at HighBeam Research.